Should the Brand or the Creator Post an Instagram Collab
A 520,000 post study of Instagram brand posts found creator-led collabs beat brand-led ones on shares. How to set a collab up the right way round.
Author · 106 articles
Articles by Josh Stoddard.
Co-Founder and Chief Strategy Officer of NBK Social, based in Manchester. Josh has spent a decade inside major UK social publishers and leads strategy, creative direction and platform performance across NBK engagements.
Who Is Steve Huffman, Reddit’s CEO
Reddit’s co-founder and chief executive in his professional capacity, and what his bet on human conversation means for brands on Reddit.
Bluesky User Count
Every user figure Bluesky has published, from 13 million in October 2024 to over 44 million in May 2026, and what those numbers do and do not measure.
LinkedIn Post Image Size, and Which Format Gets Engagement
LinkedIn post image specs, then what each shape earns in our 39,858-post study: portrait 13% above the typical post, landscape 19% below, link cards half.
Who Is the CEO of Discord
Humam Sakhnini, the former Activision Blizzard and King executive who took over from co-founder Jason Citron in April 2025, and what he brings to Discord.
How X Communities Work, and How to Start One
Who can start and run an X Community, the account rules for admins, the ten-rule limit and the moderation tools, and when a brand should start one.
What the Strongest LinkedIn Profiles Have in Common
The 44 strongest LinkedIn authors against all 344 profiles on 26 signals: verified 89% against 76%, shorter headlines, and a number in 73% of About sections.
How to Become a Twitch Affiliate
Twitch’s Affiliate bar: 25 followers, 4 hours over 4 days, and what Affiliate status now unlocks that every streamer does not get.
Who Is Connor Hayes
Meta named Connor Hayes head of Threads in July 2025: one of the app’s original builders and a former vice president of product for generative AI.
LinkedIn Banner Size, and What to Put on It
1584 by 396 pixels, JPG or PNG, under 8 MB. Then what 41 of the strongest LinkedIn profiles put on their banners: 54% carry a positioning line.
Who Is Neal Mohan
YouTube’s chief executive: his route to the job, the priorities in his annual letters, and what they tell creators and brands about where YouTube is going.
Is Facebook Dead
Whether Facebook still matters for brands, judged on reach and usage figures from Ofcom and global survey data rather than on how it feels.
Do Hashtags Work on LinkedIn
In our 39,858-post LinkedIn study, posts with no hashtags earn about 5% more reactions and comments than the typical post, one to three hashtags 18% less.
How to Get Your Discord Server on Server Discovery
What Discord requires before a server can appear in Server Discovery, and how a brand community gets there.
How to Duet on TikTok
How a TikTok Duet works, how to make one, and the privacy settings that decide who can Duet your brand’s videos.
The Best Time to Post on LinkedIn
Posts at 12:00 to 17:00 UTC earn about 16% more reactions and comments than the typical post in our study. Why the edge is small, and what moves more.
How to Set Up Instagram Two-Factor Authentication
How to turn on Instagram two-factor authentication, and how a social team adds each person’s phone instead of passing one code around.
Who Is the CEO of LinkedIn
Dan Shapero became LinkedIn’s chief executive in April 2026. Who he is, who he reports to, and what changed at the top.
How to Go Live on TikTok
What a TikTok account needs before it can go LIVE, how to start a stream from the app, and how a brand should plan one so it is worth watching.
How to Add Chapters to a YouTube Video
How YouTube chapters work, the timestamp rules a description must follow, when automatic chapters apply, and how to name chapters people search for.
How to Turn Off Auto Dubbing on YouTube
YouTube switches auto dubbing on by default for eligible channels. How to turn it off or review dubs first, and when a brand should.
What a Social Media Manager Earns in the UK
The 2026 salary bands for UK social media managers, what moves someone from the bottom of the range to the top, and where London sits.
How Instagram Notes Work for Brands
Instagram Notes last 24 hours and only reach mutual followers or Close Friends. How a brand’s Note works, where replies land and when it is worth using.
How to Test a Video Before You Post It
What Instagram, YouTube and Facebook let you test before a video reaches your followers, what TikTok does not, and how to judge a cut first.
The NBK Social briefing
Social media news and analysis from NBK Social, by email.