How to Run an Employee Creator Programme
Gap and Starbucks now pay staff to post. The selection, briefs, disclosure and exit rules to settle before you invite your own team to create.
Author · 76 articles
Articles by Josh Stoddard.
Co-Founder and Chief Strategy Officer of NBK Social, based in Manchester. Josh has spent a decade inside major UK social publishers and leads strategy, creative direction and platform performance across NBK engagements.
What Reels Translation Does to Your Video
Instagram now translates Reels audio and captions and syncs the lips. What survives the trip, what does not, and what your packaging needs first.
Should You Claim a Google Search Profile
Google gave publishers and creators a profile page inside Search and Discover. Who qualifies, what it actually shows, and whether it is worth the setup.
When Fake Recruiters Use Your Brand on LinkedIn
Scammers run fake job ads under real company names. What a brand can do about LinkedIn impersonation, who owns it, and how to warn candidates.
What Manage Keywords Means on TikTok
TikTok attaches keywords to your videos and lets you edit them. What the Manage keywords setting does, where to find it, and which ones to change.
What LinkedIn Says Gets You Cited by AI
LinkedIn published its playbook for getting cited by AI assistants. Long articles beat feed posts, and credibility spreads through staff profiles, not the page.
How Brands Can Navigate Gen Alpha and Gen Z Humour on Snapchat
Brand humour on Snapchat fails on timing and permission, not on the writing. How to build a lane fast enough to be funny, and when not to try at all.
’We Are Osos’: What a Sports Docuseries Demands
The Osos docuseries landed on YouTube on 5 August. The lesson for sports teams is not the format, it is the access, cadence and archive it takes to run one.
Why Smaller Football Clubs Win Big on Social
Smaller football clubs beat bigger rivals on social with engagement and community, not spend. The craft-driven habits behind their results.
How Snapchat’s AI Integration Impacts Social Strategy
Snapchat’s Ads MCP Server connects AI agents to ad data, read-only at launch. What it means for organic social teams, and the access questions to answer first.
How Snapchat’s Focus on Genuine Content Affects Creators
Snapchat’s Spotlight algorithm now favours genuine human-made content, forcing creators who built on AI-generated video to change course.
Snapchat’s Business Manager Enhancements: What Agencies Need to Know
Snapchat’s Business Manager update brings Agency Permissions and Cross-Organisation Audience Sharing: tighter access control, shared targeting, less friction.
How Snapchat’s SPECS Could Redefine Brand Engagement
Snapchat’s SPECS AR glasses arrive on 16 September with AI assistance built in. Immersive, interactive content could deepen brand engagement on the app.
How to Stop People Scrolling Past Your Video
Retention is decided in the first second. What actually holds a viewer, how to read a drop-off curve, and the fixes that reliably work.
How to Protect Your Content from Freebooting
Freebooting robs creators of credit and revenue when work is reposted without permission. Watermarks, copyright tools and monitoring offer protection.
Speed vs Budget: How Football Clubs Nail Social Media
Speed, not budget, is what separates football clubs on social. How posting in the moments after a match beats a bigger content budget.
Understanding the Shift to Keyword-Driven Social Strategies
Why keyword-driven content is overtaking hashtag-heavy strategies on social media.
How to Do a Collab Post on LinkedIn
LinkedIn lets you add up to five collaborators from the sharebox. Who is eligible, how the invitation works, and when a joint post is worth doing.
How to Manage Multiple Snapchat Accounts Without a Headache
Running several Snapchat accounts gets messy fast. A centralised email, a master admin account, Profile Manager and a wallet per account keep it in order.
YouTube’s FIFA World Cup 2026 Viewership in Numbers
YouTube’s FIFA World Cup 2026 drew 1.7 billion unique viewers, and the final peaked at 27 million watching at once. The numbers, and what they mean.
Why Social Media Is Essential for Small Businesses
Small businesses use social to reach customers, build awareness and compete with bigger firms at low cost. What a working presence does for you.
Snapchat Monetisation Requirements Explained
Snapchat’s monetisation requirements in full: 50,000 followers, 15,000 hours of view time, the 3,000 hour Spotlight floor, and how to publish to clear them.
How Snapchat Spotlight Comments Work for Brands
Snapchat Spotlight does have comments, and they stay hidden until you approve them. How the pending queue works, and who on your team should own it.
Is LinkedIn Verification Worth It? How to Get Verified
LinkedIn verification is free and takes minutes. The three badge types, how to get each one, what LinkedIn’s engagement figures mean, and what it will not do.
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