What Facebook’s Views Metric Actually Counts
Meta retired impressions and page fans from Page insights and made views the primary metric. What changed, and why your year-on-year looks wrong.
Platform · 33 articles Facebook
What You Need to Qualify for Facebook In-Stream Ads
The follower, watch time and content rules behind Facebook in-stream ads, plus the things that quietly disqualify a page that looks eligible.
Will Posting on Facebook Hurt Your YouTube Channel
YouTube’s reused content rule governs what you upload to YouTube, not where else your own work appears. What both platforms actually say.
How Publishers Get More Traffic From Their Archive on Facebook
Your back catalogue is the cheapest inventory you own, and most of your Facebook followers never saw it the first time round.
Facebook or Instagram for Your Business Audience
Facebook’s strongest age band is 30 to 49, not retirees. How to pick between the two Meta apps using audience data rather than instinct.
How Facebook Content Monetisation Pays Publishers
Meta folded in-stream ads, Reels ads and the performance bonus into one programme that pays on photo and text posts too.
How to Hand Over Social Accounts to a New Agency
You cannot transfer a Facebook Page between business portfolios. What that means for an agency handover, and the order it has to happen in.
Why Brand Verification Matters on Social Media
Brand verification protects against impersonation and signals legitimacy, a status symbol turned necessity for businesses on social platforms.
What to Do When a Brand Account Is Hacked
The first hour decides whether you get the account back. The recovery routes that actually exist, and the setup that makes recovery possible at all.
The NBK Social briefing
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