How to Optimise Content for Social Search on Meta
Meta now runs every public Reels and Feed post through a language model that reads topic and tone. What that changes about how you write captions and hooks.
Platform · 47 articles Facebook
Can You Repost Your YouTube Videos on Facebook
Yes. Meta’s originality rules judge who made a video, not where it was first published, so your own YouTube catalogue is fine. What gets demoted and why.
Link Access on Instagram Is Now a Subscription Tier
Native link access on Instagram is arriving through Meta Verified tiers rather than the platform. Why renting the most important step in your funnel is a risk.
When Meta Support Is a Bot
Meta’s first line of account support is now an AI assistant that acts on your account in seconds. What that changes about protecting a brand page.
Which Social Media Metrics Actually Matter
Instagram removed inactive accounts in May 2026 and follower counts fell overnight. The social media metrics that survive that test, and what to report instead.
How Facebook’s Creator Fast Track Impacts Social Growth
Facebook’s Creator Fast Track offers established creators guaranteed pay and expanded reach, part of a bid to win talent from rival platforms.
What Music a Business Account Can Use on Instagram
Many business accounts cannot use Instagram’s licensed music library, and a track in your picker is not a licence. What you can use instead.
Should You Put the Link in the First Comment on Facebook
The most repeated Facebook tactic for publishers has thin public evidence. How to test it properly on your own page before you commit.
Why Big Publishers Run Several Facebook Pages Instead of One
The portfolio model behind the biggest social publishers, and the honest cost of every extra page you have to feed.
How to Set Up and Grow a Facebook Business Page
How to set up a Facebook business Page, then grow it from zero without ads, using what Meta says gets a Page recommended in 2026.
Should Creators Use a Facebook Page or Professional Mode
Facebook Page or professional mode for creators? Both monetise and give insights. Only a Page can be shared with a team, and that decides which to choose.
How Facebook Content Protection Works for Creators
Facebook scans for reels matching yours and lets you block, track or claim credit. It only covers what you posted to Facebook in the first place.
Carousels vs Reels for Small Instagram Accounts
Reels or carousels on a small Instagram account? Split your reach into followers and non-followers to see which format fixes your actual problem.
What Facebook’s Giveaway Rules Actually Say
Facebook allows giveaways, but not share to enter or tag a friend to enter. What Meta’s current promotions policy bans, and the engagement bait penalty.
What Facebook’s Views Metric Actually Counts
A view counts each time a post is on screen or a reel plays, repeat viewings included. Why the switch from impressions makes your year on year read as growth.
What You Need to Qualify for Facebook In-Stream Ads
Facebook in-stream ads need 5,000 followers, 60,000 minutes watched in 60 days and five active videos. What counts, what does not, and why Pages lapse.
Will Posting on Facebook Hurt Your YouTube Channel
No, posting on Facebook will not hurt your YouTube channel. The reused content rule covers what you upload, not where else it appears. Plus the rule to watch.
How Publishers Get More Traffic From Their Archive on Facebook
Your back catalogue is the cheapest inventory you own, and most of your Facebook followers never saw it the first time round.
Facebook or Instagram for Your Business Audience
Facebook’s strongest age band is 30 to 49, not retirees. How to pick between the two Meta apps using audience data rather than instinct.
How Facebook Content Monetisation Pays Publishers
Meta folded in-stream ads, Reels ads and the performance bonus into one programme that pays on photo and text posts too.
How to Hand Over Social Accounts to a New Agency
You cannot transfer a Facebook Page between business portfolios. What that means for an agency handover, and the order it has to happen in.
Why Brand Verification Matters on Social Media
Brand verification protects against impersonation and signals legitimacy, a status symbol turned necessity for businesses on social platforms.
What to Do When a Brand Account Is Hacked
The first hour decides whether you get the account back. The recovery routes that actually exist, and the setup that makes recovery possible at all.
The NBK Social briefing
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