Do Hashtags Still Help Your Reach
Do hashtags increase reach? Adam Mosseri says not on Instagram. His exact words, how TikTok and LinkedIn differ, and what hashtags are actually for.
Platform · 58 articles Instagram
What Facebook’s Views Metric Actually Counts
A view counts each time a post is on screen or a reel plays, repeat viewings included. Why the switch from impressions makes your year on year read as growth.
The Sidemen Social Media Strategy: What Brands Can Learn
The Sidemen built a media business by letting their audience inside the content. What their YouTube, TikTok and Instagram habits teach brands about growth.
What You Need to Qualify for Facebook In-Stream Ads
Facebook in-stream ads need 5,000 followers, 60,000 minutes watched in 60 days and five active videos. What counts, what does not, and why Pages lapse.
Facebook or Instagram for Your Business Audience
Facebook’s strongest age band is 30 to 49, not retirees. How to pick between the two Meta apps using audience data rather than instinct.
How to Run a Social Media Audit
A social media audit is not a screenshot exercise. How to test the system behind the output and finish with a ranked list of constraints worth fixing.
How Often Should Brands Post on Instagram, TikTok and LinkedIn?
Posting frequency matters, but rhythm matters more. Learn how often brands should post on Instagram, TikTok and LinkedIn.
How Facebook Content Monetisation Pays Publishers
Meta folded in-stream ads, Reels ads and the performance bonus into one programme that pays on photo and text posts too.
How to Hand Over Social Accounts to a New Agency
You cannot transfer a Facebook Page between business portfolios. What that means for an agency handover, and the order it has to happen in.
Building a Micro-Celebrity Brand: Lessons from Emma Chamberlain
Emma Chamberlain turned relatability and parasocial connection into a micro-celebrity brand. Her playbook for consistent, multi-platform audience growth.
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