Local community · Manchester Building Manchester's local communities.
Across The Manc, Mint Manchester and Pokémon GO: Manchester, we built some of the city's most engaged online communities from scratch, with hyper-local content, real-world events and relentless engagement.
The situation
Manchester had pride and culture but no consistent digital home for it.
Whether reviving a dormant brand (The Manc), launching a community off its back (Mint Manchester) or getting ahead of a global game launch (Pokémon GO: Manchester), the pattern was the same: build a genuine local community before anyone else did.
What NBK did
We led with hyper-local, emotionally resonant content, memes, nostalgia and city pride, then turned audiences into communities with real-world meetups and constant, two-way engagement.
The Manc came back to life as a powerhouse of Manchester's digital culture; Mint Manchester grew into a leading local hub off its audience; and the Pokémon GO group, built before the game even launched with a Piccadilly Gardens meet-up on day one, is still active nine years later.
What we actually did.
- Hyper-local contentMemes, nostalgia and city pride that Mancunians actually wanted to share.
- Real-world momentsMeetups and launch events that turned followers into a community.
- Got there firstBuilt the Pokémon GO community before the game launched, capturing day-one demand.
- Engaged relentlesslyActive moderation and two-way conversation kept the communities alive for years.
Community isn't an audience you talk at. It's the one that keeps showing up, sometimes for nearly a decade.
Keep exploring.
Each engagement is a different brand and a different constraint, same operating discipline.