An ad-edit production line for Playgap.
We've cut 50+ promo videos for Playgap: short ad edits for in-app purchases, subscriptions and offers inside mobile games, delivered on a rolling pipeline since 2025. Playgap's platform decides who sees each video. We make the videos worth seeing.
Watch the edits.
The situation
The brief was creative volume with no drop in standard: a constant, dependable supply of sharp promo edits, covering in-app purchases, subscriptions and offers across the games on Playgap's platform, each video with one clear job. Playgap's product places those videos in front of the right player at the right moment, which means the product only works if the video does.
Volume briefs fail in one of two ways: the pipeline stalls, or the quality quietly slides as the count climbs. The job was to build a production line that did neither.
What NBK did
We run the production line: short vertical and horizontal ad edits, 25 to 30 seconds, built to tight briefs with royalty-free audio, on-brand packaging and clear calls to action, used as paid ads and organic content.
A dedicated editing crew clears a rolling queue with a structured feedback loop, multiple review rounds per video, so edit fifty holds the same standard as edit one. Fifty-plus videos in, the partnership is ongoing, and Playgap has approved this case study, name and logo included.
What we actually did.
- A creative production lineA rolling pipeline of ad edits, not one-off projects.
- Built to specTight briefs, royalty-free audio, on-brand packaging and clear calls to action.
- A structured feedback loopMultiple review rounds per video so every edit lands to the platform's standard.
- Reliable at volumeA dedicated crew clearing the queue on a dependable cadence.
Performance marketing runs on creative volume. We built the pipeline that keeps it fed.
Keep exploring.
Each engagement is a different brand and a different constraint, same operating discipline.