Auditing a Snapchat operation, ahead of the transition.

Supercar Blondie is one of the biggest automotive and lifestyle brands in the world, with a substantial Snapchat operation built around Shows. Snapchat is its own game, with its own rules on retention, packaging and monetisation, and none of them carry over from other platforms.

With the platform converting Shows into Public Profiles, the questions got sharper: not just how the operation performs today, but which formats, habits and assets should carry into the Profile era, and which should not. A Show that becomes a Profile starts again commercially, and is not yet surfaced the way Shows were, so what carries over decides how quickly the numbers recover. We were engaged to answer that properly, benchmarked against the category, before the switch made the answers expensive to learn live.

We ran a full audit of the Snapchat Shows and public profile: retention curves episode by episode, tile and title performance, editing flow and pacing, and monetisation structure, all benchmarked against comparable operations in the same genre. An audit like this is only useful if it ends in decisions, so every finding was pushed to a verdict: keep, change or drop.

The roadmap we delivered was built for the transition: which formats hold retention and deserve to move, how packaging and cadence should change on Public Profiles, and where monetisation shifts as the Shows model winds down. Because the early months after conversion are lean while the platform works out how to surface Profiles, it prioritised what protects earning power through them, with every recommendation tied to a measurable lever the team could track after we handed it over.