Launching UNILAD Tech from a standing start.

In 2016 UNILAD had a vast audience but no dedicated home for tech content, at exactly the moment tech stopped being a niche interest and became the thing everyone's feed argued about: phones, apps, gadgets, the platforms themselves.

The opportunity was to use that authority to launch UNILAD Tech as a trusted hub for viral tech, and build a genuine community around it rather than just a feed. A vertical that only syndicates the parent's audience fades when the cross-promotion stops; one that builds its own gathering place does not. The Facebook Group was the bet that made the difference.

We positioned UNILAD Tech on the parent brand's credibility, then evolved the content from short viral videos and memes toward long-form and editorial as the audience matured, so the brand grew up with its readers rather than churning them.

We built an engaged Facebook Group for discussion, optimised video packaging and scheduling for reach, and secured exclusive content through creator partnerships and a curated tech talent pool, giving the page material nobody else could run. In its first year from the 2016 launch, views grew 152% to over 3 billion and engagement grew 175% to over 80 million.