Personal Branding on YouTube: Lessons from MKBHD
Personal branding on YouTube runs on identity, collaboration and responsive engagement. MKBHD’s playbook for building a channel people trust.
Author · 158 articles
Articles by Matt Cunnelly.
Founder and CEO of NBK Social, based in Dubai. Matt has spent more than 15 years building and operating social for global publishers, with a focus on the systems, teams and commercial partnerships behind consistent growth.
How to Run a Social Media Audit
A social media audit is not a screenshot exercise. How to test the system behind the output and finish with a ranked list of constraints worth fixing.
Why Dubai is a Strategic Hub for Social Media Innovation
Exploring Dubai’s unique position in the social media landscape.
Your Hiring Feed Is a Brand Channel Too
Most candidates check your social before they apply, yet recruitment content is run by a different team to a different standard. How to close the gap.
How Facebook Content Monetisation Pays Publishers
Meta folded in-stream ads, Reels ads and the performance bonus into one programme that pays on photo and text posts too.
Building a Founder-Led Social Strategy
Develop a social media strategy that uses founder authority and voice.
What WhatsApp Channels Are Actually For
A one-way broadcast to an audience that opted in, with no replies and no ad auction. Where it fits in a brand’s channel mix, and where it does not.
How to Run Social Media Like a System, Not a Calendar
A content calendar is not enough. Learn how to run social media like an operating system with better strategy, workflow and rhythm.
How to Hand Over Social Accounts to a New Agency
You cannot transfer a Facebook Page between business portfolios. What that means for an agency handover, and the order it has to happen in.
Building a Micro-Celebrity Brand: Lessons from Emma Chamberlain
Emma Chamberlain turned relatability and parasocial connection into a micro-celebrity brand. Her playbook for consistent, multi-platform audience growth.
Why Your Business Number Cannot Make WhatsApp Groups
Groups are not available on WhatsApp Business app numbers, and the Groups API caps a group at eight people. What a brand can actually run on WhatsApp.
Creating Sound-Off Friendly Content: The Silent Success Strategy
Half of social video is watched on mute, so posts that work without sound reach more people. How to build content that lands in silence.
What to Do When a Brand Account Is Hacked
The first hour decides whether you get the account back. The recovery routes that actually exist, and the setup that makes recovery possible at all.
What Is Social Media Operations?
Social media operations is the system behind consistent brand growth. Learn what it means, why it matters and how better workflows improve output.
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Social media news and analysis from NBK Social, by email.