What Facebook’s Giveaway Rules Actually Say
Facebook’s giveaway rules in plain English: the entry mechanics Meta prohibits, the engagement bait penalty, and the checks to run before posting.
Author · 158 articles
Articles by Matt Cunnelly.
Founder and CEO of NBK Social, based in Dubai. Matt has spent more than 15 years building and operating social for global publishers, with a focus on the systems, teams and commercial partnerships behind consistent growth.
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Social Media Agency vs In-House Team: How to Decide
Choosing between a social media agency and an in house team depends on strategy, workflow, output and control. Here is how to decide.
What Facebook’s Views Metric Actually Counts
Meta retired impressions and page fans from Page insights and made views the primary metric. What changed, and why your year-on-year looks wrong.
How to Plan a Month of Snapchat Content
A repeatable monthly planning rhythm for Snapchat: what to batch, what to leave open, and how to keep Spotlight eligibility in mind.
What Happens to Snapchat Show Episodes After the Transition?
Snapchat show episodes will not carry over to Public Profiles. Here’s what publishers should save, download and repurpose before the move.
The Viral Video Checklist: How to Capture and Retain Audience Attention
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How to Improve Your Social Media Workflow
Streamline your social media process with NBK’s workflow tips for better results.
What You Need to Qualify for Facebook In-Stream Ads
The follower, watch time and content rules behind Facebook in-stream ads, plus the things that quietly disqualify a page that looks eligible.
How to Choose a Social Media Scheduler That Won’t Slow You Down
Avoid bloated tools: pick a scheduler that enhances, not hinders, your workflow.
Will Posting on Facebook Hurt Your YouTube Channel
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Vanity metrics flatter while sales stand still. Realistic social media goals start with KPIs tied to business outcomes, not follower counts.
How to Make Your Social Posts Accessible
Alt text, captions and contrast are a publishing step, not a values statement. What to add on each platform, and where the step belongs in the workflow.
The Role of Consistency in Social Media Success
Consistency beats frequency in social media: a steady, predictable schedule builds trust and lasting growth where sporadic bursts spike, then fade.
How Publishers Get More Traffic From Their Archive on Facebook
Your back catalogue is the cheapest inventory you own, and most of your Facebook followers never saw it the first time round.
The Ethical Implications of Influencer Marketing
Examine the ethical concerns surrounding influencer marketing practices.
AI and Automation in Social Media Operations
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Facebook or Instagram for Your Business Audience
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