What Music a Business Account Can Use on Instagram
Business accounts do not get Instagram’s full music library. What you are allowed to use, where the Sound Collection fits, and how to stay clear.
Author · 158 articles
Articles by Matt Cunnelly.
Founder and CEO of NBK Social, based in Dubai. Matt has spent more than 15 years building and operating social for global publishers, with a focus on the systems, teams and commercial partnerships behind consistent growth.
Check Account Status Before You Change the Plan
When reach falls, most teams rewrite the content plan. The first check is whether the account can still be recommended, and it takes two taps.
What Makes a Good Social Media Agency in Dubai?
A good social media agency in Dubai should bring more than content. Learn what to look for in strategy, workflow, platform thinking and output.
Should You Put the Link in the First Comment on Facebook
The most repeated Facebook tactic for publishers has thin public evidence. How to test it properly on your own page before you commit.
How Long an Instagram Reel Should Actually Be
Instagram lets you post a 20 minute Reel, but anything over three minutes stops being recommended to people who do not already follow you.
Does LinkedIn Verification Cost Money
Personal verification on LinkedIn is free. Page verification is not. What each one actually costs, what the badge proves, and when a brand should pay.
Why User-Generated Content Wins on Social Platforms
Understand how UGC outperforms traditional ads on social media for better engagement.
Why Big Publishers Run Several Facebook Pages Instead of One
The portfolio model behind the biggest social publishers, and the honest cost of every extra page you have to feed.
Influencer Philanthropy: A New Model or Old Tricks?
Examining influencer philanthropy’s impact on traditional giving models.
Why Topical Consistency Beats Posting Volume
Instagram now lets people tell it which topics they want. Posting more matters less than being legible as being about one thing.
How TikTok Nearby Works for UK Brands
TikTok’s Nearby feed surfaces local content in the UK. What makes a post eligible, and which brands should actually plan around it.
The Role of Analytics in Streamlining Social Operations
How analytics reporting can enhance the efficiency of social media operations.
Should Creators Use a Facebook Page or Professional Mode
A Page and a professional mode profile both monetise and both get insights. Only one can be handed to a team, and that is the deciding factor.
Adapting to Social Media’s New Era: From Volume to Value
How social media has moved from content volume to value and how brands can adapt.
How Facebook Content Protection Works for Creators
Facebook scans for reels matching yours and lets you block, track or claim credit. It only covers what you posted to Facebook in the first place.
What Happens When Platform AI Tools Go Paid
Instagram caps free AI use and is building a subscription for more. What that means for a team that wired a platform’s AI feature into its process.
What the UAE Actually Uses on Social
UAE audiences hold more social accounts than there are residents, and LinkedIn’s reach there rivals Instagram’s. Build the channel mix from that, not habit.
The Role of Public Engagement in Social Content Success
Use public opinions to boost social content relevance and engagement.
Entrepreneurial Diversification in Digital Media: The Sidemen Model
Merchandise, fast food and events sit on top of content in the Sidemen’s business model. What their diversification teaches digital media creators.
Nobody Agrees Where the Safe Zone Ends
Published safe-zone figures for Reels, TikTok and Shorts contradict each other. Why a checking step beats a template in a vertical video workflow.
How to Test a Reel Before You Publish It
Instagram Trial Reels show a video to non-followers only. How to use them as a genuine test instead of a place to dump spare content.
Carousels vs Reels for Small Instagram Accounts
Carousels and Reels do different jobs on an account under 10k. Which to lead with, what saves and shares really signal, and when Reels still win.
Snapchat’s Growth Loop: How to Build Momentum
Understand Snapchat’s growth loop and how to use it for sustained success.
How to Tell If Your Social Media Agency Is Working
Volume and a monthly deck are what a weak agency optimises for. The questions that show whether the thing you hired them to fix has actually moved.
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