How to Build a Social Media Approval System
Streamline your social media approval process with a structured system for faster, clearer approvals.
Author · 158 articles
Articles by Matt Cunnelly.
Founder and CEO of NBK Social, based in Dubai. Matt has spent more than 15 years building and operating social for global publishers, with a focus on the systems, teams and commercial partnerships behind consistent growth.
Most Teams Use AI to Post, Not to Listen
Nearly every social team now uses AI to make content and almost none use it to read the audience. The listening gap is the bigger opportunity.
Content Types That Drive Engagement for Small Businesses
Identify which social media content types engage audiences effectively.
What Instagram Counts as Original Content Now
Instagram cuts the reach of accounts that mostly repost. What the 30-day aggregator rule means if UGC is part of your content mix.
The End of Set-and-Forget Social Publishing
Set-and-forget social publishing is breaking down. Brands now need always-on systems that can adapt to platform changes.
How to Optimise Content for Social Search on Meta
Meta now runs every public Reels and Feed post through a language model that reads topic and tone. What that changes about how you write captions and hooks.
What Social Media Management Costs in the UK
UK rates run from a few hundred pounds a month to several thousand. What actually sets the number, and what the cheapest tier is really buying you.
Why Your Social Tools Do Not Talk to Each Other
Only about a third of marketers call their tech stack integrated. How disconnected tools quietly become an approvals and accuracy problem.
Snapchat Publisher Transition Guide
Snapchat’s move to Public Profiles needs careful planning. Here’s what media partners should do, in order.
A Channel You Cannot Schedule Is Not a Channel
Threads opened its API to third-party tools, so it can finally sit in the same queue as everything else. That is the real test of whether a channel is viable.
Can You Repost Your YouTube Videos on Facebook
Meta demotes unoriginal content, but reposting your own work is allowed. What the originality rules mean for a YouTube catalogue on Facebook.
Link Access on Instagram Is Now a Subscription Tier
Native link access on Instagram is arriving through Meta Verified tiers rather than the platform. Why renting the most important step in your funnel is a risk.
What Snapchat’s Shift Means for Brands
Snapchat’s publisher shift shows why brands need more than content. They need a social system that can adapt when platforms change.
What Snapchat Monetisation Requires Now
Snapchat asks for 50,000 followers, 15,000 hours of view time and, since 7 May 2026, a 100 hour Spotlight floor. What that means for a publisher at scale.
Why Did Snapchat Send a Non-Renewal Notice?
Snapchat’s non-renewal notice is linked to the move from Story Studio to Public Profiles. Here is what publishers need to know.
Why Snapchat Payout Setup Stalls and How to Fix It
Snapchat payouts run through Hyperwallet, and most of the delay is verification, not the platform. What each stage checks and what actually unblocks it.
Snapchat Monetisation Is Now an Operations Game
Snapchat monetisation now depends on more than views. Brands need the right workflow, policies, payout setup and content rhythm.
How to Report Social Media Results to Leadership
The monthly report that survives contact with a board. What to include, what to cut, and the cadence that stops you reacting to noise.
When Meta Support Is a Bot
Meta’s first line of account support is now an AI assistant that acts on your account in seconds. What that changes about protecting a brand page.
How Brands Should Post on Reddit Without Getting Removed
Reddit is giving moderators an AI that judges what a post is for, not the keywords in it. What a brand has to get right before it posts anywhere on the site.
How Facebook’s Creator Fast Track Impacts Social Growth
Facebook’s Creator Fast Track offers established creators guaranteed pay and expanded reach, part of a bid to win talent from rival platforms.
Where Brand Follower Growth Actually Went
Benchmark data across tens of thousands of brand accounts put growth on TikTok and LinkedIn while Instagram organic reach fell on every post type.
Why AI Answers Cite Long Videos, Not Shorts
94 percent of YouTube citations in AI answers come from long form video and only 5.7 percent from Shorts. What that means for a Shorts first channel.
How Publishers Run Snapchat After Story Studio
Publishing has moved out of Story Studio and show episodes do not carry over. The six shifts publishers need to make to plan, package, publish and measure now.
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Social media news and analysis from NBK Social, by email.