How to Do a Collab Post on LinkedIn.

A collab post on LinkedIn is one post published jointly by several accounts.

You write it in the normal sharebox, choose “Add collaborators” before you publish, and invite up to five other accounts, which can be individual members or Company Pages. Each invitee gets a notification to accept or decline. Once they accept, their name appears on the post alongside yours, and the post shows on their profile or Page and in front of their network.

LinkedIn introduced the format globally in July 2026, having tested it with a small group of creators and brands in June.

What a collaborative post actually is

One post, one set of reactions, one comment thread, several names on it. Nobody is reposting anything and nobody is being tagged. The post itself belongs to every collaborator who accepted.

That is the difference worth holding onto. A mention puts your name in someone else’s post. A collaboration puts the post in your feed, on your profile, and in front of the people who follow you.

It is a distribution mechanic attached to a single piece of content, which makes it a useful thing to have in a LinkedIn content system rather than a strategy in its own right.

How to do a collab post on LinkedIn

On desktop:

1. Click Start a post on your homepage.
2. Write the post and add whatever media it needs.
3. Select the Add collaborators option.
4. Search for the connections or Pages you want and select them by name, up to five.
5. Click Save.
6. Click Post.

On mobile, tap Post in the navigation bar, type your content, tap the dropdown next to your profile picture and choose Add collaborators, search and select, tap Save, then tap Post.

Two details people get wrong. The invitations go out when you publish, not while you are drafting, so the post goes live before anyone has agreed to be on it. And the post has to be public: if the audience is set to connections only, you cannot add collaborators at all.

How to publish one from a Company Page

Pages get their own route rather than the member sharebox:

1. Open your Page’s super admin or content admin view.
2. Select Create in the left pane.
3. Choose Publish a collaborative post from the menu.
4. Search for and select the connections or Pages you want as collaborators.
5. Click Save, write the post, then click Post to send the invitations.

There is a separate setting on the other side of this. Before another account can invite your Page onto their post, a super admin has to allow members and other Pages to collaborate with your Page, and only a super admin can accept an invitation on the Page’s behalf.

If you cannot find the option yet

LinkedIn’s newsroom announced Collaborative Posts as a global launch for members and Company Pages. LinkedIn’s own help pages are more cautious, and still say the feature is rolling out gradually and that only members in the early access programme can create collaborative posts.

Both things are on LinkedIn’s site right now, so treat availability as uneven rather than settled. The honest test is whether “Add collaborators” appears in your sharebox today.

If it does not, there is nothing to enable and no waitlist to join. Do not build a launch plan around a button you have not personally seen, and do not promise a partner a joint post until you have checked their side as well as yours.

Who you can add, and who has to say yes

• Up to five collaborators per post, so six accounts at most including you.
• Individual collaborators are selected from your connections, so connect first.
• Company Pages can be invited as well as people.
• Nobody appears on the post until they accept. Until then, the invitation is invisible to everyone else.
• A Page’s super admin accepts on the Page’s behalf. You cannot attach a brand to your post unilaterally.
• Any collaborator can remove themselves later, and only the creator can remove anyone else.

The practical consequence is that a collab post is a request, not a plan. If you want three named partners on a launch post, three separate people have to notice a notification and act on it, in the window where the post is still worth reading.

What happens once someone accepts

The post appears on that collaborator’s profile or Page with them listed as a collaborator, and reaches their audience as well as yours. Reactions, comments and shares stay pooled on the single post rather than splitting across copies.

If someone declines, the post simply stays yours, with no visible trace of the invitation.

Which formats support collaborators

LinkedIn’s supported list covers the ordinary feed formats:

• Text posts
• Image and multi-image posts
• Video
• Posts that include a third-party link
• Storyline posts
• Documents
• Celebration posts
• Polls
• Events

Articles and newsletters are not on that list, so a co-authored long-form piece is still not a thing LinkedIn supports natively.

What you can change after publishing, and what you cannot

Only the person who created the post can edit it or manage its collaborators. That creator can add someone after publication, which sends a fresh invitation, and can remove a collaborator immediately whether their invitation was pending or accepted.

Everyone else has exactly one lever. A collaborator cannot fix a typo, cannot change the link and cannot amend a claim about their own company. They can accept, decline, or use the More menu on the post and select Remove myself from collaborative post, which takes them off it entirely and ends their access to the metrics.

So the copy is a one-way door for every account except the one that pressed Post. That is an approvals problem before it is a content problem, and it is the sort of thing worth settling inside your workflow and ops process rather than in a group chat at 4pm on a Friday. Agree the wording with every named party before publication, because after publication their only remedy is to walk away from the post in public.

What the reporting will and will not tell you

Members who accept a collaboration can see engagement metrics on the post, including reactions, comments and shares.

Pages cannot. LinkedIn states that engagement metrics are not available for Pages added as collaborators, and that Page admins can only see performance in Page analytics.

That gap matters if the brand is the guest rather than the host. A Page joining an employee’s or a partner’s post gets the distribution but not a clean number to report against it. Decide before you publish which account creates the post, because that choice decides who can measure it.

When a joint post is worth doing

The test is simple. Would both audiences be worse off if only one of you posted this?

• A partnership, product or piece of research that two organisations genuinely made together.
• A launch where the founder’s account and the Company Page are both part of the story.
• An event two teams are running, where both sets of followers need the same details.
• A customer or partner result where the other party wants to be named and has said so.

In those cases the shared byline is accurate, and accuracy is what makes the extra reach worth having.

When it is the wrong call

Adding names to a post those names had nothing to do with is reach borrowing, and readers spot it quickly. So does the partner, who now has your marketing on their profile.

Using all five slots because five are available is the same mistake at scale. Every extra collaborator adds another person who has to approve the copy, notice a notification and accept in time.

And it is the wrong format when the post needs to sound like one person thinking out loud. Shared bylines flatten voice, which is a real cost on a platform where individual accounts tend to travel further than Pages.

How NBK thinks about collaborative posts

Treat it as a slot in the calendar, not a trick. Most brands already have a handful of moments each quarter that are genuinely joint, and those are the ones to plan around.

Then decide the operating detail in advance: who drafts, who owns the final copy, whose account presses Post, who accepts on the Page, and who is answering comments on the day. One thread carries the whole conversation, so somebody has to be there, and how LinkedIn ranks comments now makes that shift more consequential than it used to be.

A shared byline changes who sees a post. It does not change whether the post was worth writing.

Next step

If your social output feels busy but not effective, start with an NBK audit. Features like this are worth using when the system behind them is already running; they are rarely the reason growth is stuck.